Utilizing Advertisements

(Paid Media)

It is rare for public interest campaigns to have money for paid media, but if the funds are available, paid media can be a valuable asset. Paid media is an essential component of an initiative-referendum campaign.  The following advertisements were printed in 2002 in an attempt to prevent the repeal of Columbia, Missouri's 5¢ beverage container deposit law.

• Example: "What is the REAL IMPACT of repealing Columbia's...deposit law?" [PDF, 676kb]
• Example: "Deposits: the Common Sense Solution to Litter and Waste!" [pdf, 490kb]
• Example: "...The Only Green the Deposit Repeal Advocates are interested in" [PDF, 1.7MB]
• Example: "Trash Talk From the Repeal Advocacy Puppets!" [PDF, 1.4Mb]
• Example: "Deposits Make Cents!" [pdf]

>>On to Educating the Public>>