Utilizing Advertisements

(Paid Media)

It is rare for public interest campaigns to have money for paid media, but if the funds are available, paid media can be a valuable asset. Paid media is an essential component of an initiative-referendum campaign.  The following advertisements were printed in 2002 in an attempt to prevent the repeal of Columbia, Missouri's 5¢ beverage container deposit law.

Advertisement - Columbia Deposit RepealDeposits: A common Sense SolutionAdvertisement - The only green for Repeal Advocatesadvertisement - Trash Talk from Repeal AdvocatesAdvertisement - Deposits make cents

 

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